Monthly Archives: October 2016

Applicants: Make a Mark in Social Web

A good printed or PDF application portfolio still applies as a door opener to companies. However, many employers consider much more meaningful what they read in the social networks.

By Jens Kügler

Privacy? Not at all. Everything that’s on the social web is public and accessible to everyone—also to bosses and HR managers. The embarrassing party photos on Facebook may make friends smile. But whoever is applying for a new job will receive nothing but drawbacks by the man who signs the paychecks. A study last year by the German digital association Bitkom revealed that almost half of all companies check the profiles of their applicants in the social networks. And one-third of them take care of the photos.

Of course, data about job and career is much more important. And, of course, the business portals like Xing or LinkedIn play a much more important role with 39 percent evaluators than networks with a more private character such as Facebook with 24 percent. Therefore, it is even more important to sharpen and update one’s profiles in these professional portals. 89 per cent of employers are interested in the professional qualifications given in the network. Contributions to business issues are interesting for 72 percent. 56 percent note comments on the company or its competitors. And—attention, Facebook trap: 44 percent are interested in hobbies and leisure activities.

When do they click and check? This is very different. About two-thirds look for information before they invite the candidate to the interview. Just over a third do this after the interview to check if the statements are true. Just under a third visit the profiles immediately right after the first review of the documents. And shortly before signing the contract, 12 percent reassure themselves on the basis of the profile whether the candidate really fits.

By the way, the Bitkom digital association had questioned 408 personnel managers in companies with 50 employees or more.

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Drowned in the Mailbox

A study from Adobe recently revealed what is most annoying for office workers concerning the use of e-mail. In short, it is the sheer volume … but not just that.

By Jens Kügler

Is this situation familiar to you? You were on a customer meeting in the mornings and came to the office not before eleven … and your mailbox is so full that you have to scroll deep down just to see who wrote to you and why. And then? Until you have answered the last mail, lunch break has begun. Everything really urgent remains undone.

You know that you are not alone. But a study of Adobe attests it black and white. It was published in early October 2016. Across Europe, more than 3,000 office workers were interviewed about their e-mail behavior and their opinion on this medium and its use. And most of them were annoyed by the flood of e-mails they were supposed to read. To present an exemplary result: the Germans spend up to 62 working days a year just with their mailboxes. Moreover, they check their mails for more than four hours a day as today, in the world of iPhones and similar gadgets, the time spent for professional and private messages can hardly be separated. Almost 70 percent read their smartphone mails immediately or several times a day.

In professional use, 17 percent complain about being wrong addressees—for example, form colleagues who click on “all @ …” or “respond to all”. 15 percent hate it when the boss gets every issue by cc. For 13 per cent, forwarded mails which they had long since received are annoying. Eight percent of all Germans eventually do not like criticism by mail. Very many people prefer the personal or telephone conversation, especially on critical topics.

And what about the personal mail-flow strategies? 38 percent respond instantly as they fear that too many unread e-mails might occur. More than one in five read and respond only the last mail of a long thread, and 16 percent use filters or tags.

Nonetheless, one in five Germans still rate the e-mail as their preferred medium for communication among colleagues. Emojis become increasingly popular—even when communicating across hierarchical levels. And then there is a seemingly positive result among all the negative values: 55 per cent of all Germans prefer the e-mail as medium when they want to be informed about brands and offers. So email marketing can still perform very well if it’s well done and not coming too often.

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